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      <image:title>Product discovery is your real conversion problem</image:title>
      <image:caption>Before redesigning checkout, examine how shoppers find and shortlist products. A practical review of navigation, product cards and browsing interactions can reveal where to focus.</image:caption>
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      <image:title>Stop testing buttons colours</image:title>
      <image:caption>A button colour is easy to change. Understanding why a customer hesitates takes better questions, stronger research and a more useful test.</image:caption>
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      <image:title>AI product design still needs human judgement</image:title>
      <image:caption>Generating an interface is becoming easier. Making the right product decision still requires context, clear expectations and a way to recover when AI gets it wrong.</image:caption>
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      <image:title>Seiyal, Body Care · Brand &amp; Store</image:title>
      <image:caption>A body care house built on inherited knowledge and modern formulation. Four objects, no range to hide behind, so the site has to carry the world.</image:caption>
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      <image:title>Nurse Call Solutions, Healthcare Commerce · Shopify</image:title>
      <image:caption>An enterprise nurse call installer opening a direct sales channel, without losing the project work that pays the bills.</image:caption>
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      <image:title>Dr Walid Landing Page, Healthcare · Landing Page</image:title>
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      <image:caption>A performance sportswear label rebuilt from identity down to PDP, product pages that behave like the sport they serve.</image:caption>
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