Melbourne
Overview
A community sports league given a modern identity and a season-long platform players actually return to.
League
Client
Melbourne League
Year
2024
Discipline
Sport · Community Platform
Role
- / Brand system
- / Web platform
- / Season UX
Live site
www.melbourneleague.com.au
Challenge
Fixtures, ladders and team pages were spread across spreadsheets and social posts. Players couldn't find their next game; sponsors couldn't see their placement.
Focus
Every decision was measured against a single question: does this move the visitor closer to the action that matters?
Approach
Phase 01
Designed a bold, unmistakable identity that reads on jerseys, screens and match-day signage.
Phase 02
Built a season hub around one primary answer per screen: when do I play, where do I sit on the ladder, who's next.
Phase 03
Gave sponsors dedicated, respectful surfaces integrated into fixture and result flows.
Outcome
01
Weekly active players
02
Sponsor renewals
03
Support tickets
Gallery