E-commerce
Product discovery is your real conversion problem
Before redesigning checkout, examine how shoppers find and shortlist products. A practical review of navigation, product cards and browsing interactions can reveal where to focus.
Scott Design / Journal03 Perspectives
By design.
Notes on the choices that shape digital experiences. UX, e-commerce and the changing role of AI, from our Melbourne studio.
3 articles
UX Design
Stop testing buttons colours
A button colour is easy to change. Understanding why a customer hesitates takes better questions, stronger research and a more useful test.
AI & Design
AI product design still needs human judgement
Generating an interface is becoming easier. Making the right product decision still requires context, clear expectations and a way to recover when AI gets it wrong.