Luxury
Overview
A premium detailing brand repositioned online to match the standard of the work in the workshop.
Detailing Centre
Client
Luxury Detailing Centre
Year
2024
Discipline
Automotive · Website & Booking
Role
- / Brand refresh
- / UX
- / Booking flow
Live site
luxurydc.com.au
Challenge
The previous site undersold a genuinely high-end service, busy layouts, stock photography, and a booking flow that lost customers between vehicle type and time slot.
Focus
Every decision was measured against a single question: does this move the visitor closer to the action that matters?
Approach
Phase 01
Restrained editorial layout with studio photography of real client vehicles.
Phase 02
Simplified the booking journey into three considered steps with confirmation at each stage.
Phase 03
Introduced service tiers priced with confidence rather than hidden behind an enquiry form.
Outcome
01
Direct bookings
02
Enquiry-to-booking
03
Average service value
Gallery