Vanilla
Overview
A considered, editorial repositioning of a Melbourne residential cleaning service, calm, confident, and quietly premium.
Cleaning
Client
Vanilla Cleaning
Year
2025
Discipline
Services · Brand & Website
Role
- / Brand identity
- / Web design
- / Quote flow
Live site
vanillacleaning-staging.figma.site
Challenge
Vanilla Cleaning delivered a genuinely high-touch service but competed in a market dominated by low-cost, hard-sell operators. The previous site read as another quote-me template, nothing signalled the discretion or care of the actual work.
Focus
Every decision was measured against a single question: does this move the visitor closer to the action that matters?
Approach
Phase 01
Established a deep teal + soft cream palette with a serif accent to signal considered care over volume-play cleaning.
Phase 02
Structured the homepage around a single promise, a cleaner home, a calmer life, and let philosophy lead the service list.
Phase 03
Rebuilt the quote request as a short, respectful form pitched to homeowners rather than procurement.
Outcome
01
Quote requests
02
Average job value
03
Session duration
Gallery