PWRplay Active
Feb 11, 2026
5 min read
Turning Shopify Traffic Into Athletic Wear Revenue
How we increased PWRplay's conversion rate by 45% through strategic UX and Shopify optimisation
Project Stats:
- Industry: Sportswear & Fitness E-commerce
- Location: Melbourne, Australia
- Services: Shopify Development, UX Design, Conversion Optimization
- Timeline: 6 weeks
- Platform: Shopify Plus
The Challenge
PWRplay Active is a Melbourne-based athletic wear brand targeting fitness enthusiasts and active lifestyle consumers. Despite strong social media presence and quality products, their Shopify store wasn't converting marketing traffic into sales.
Client Goal: Create a high-converting Shopify store that matches the quality of their products and brand vision.
Key Problems:
- 73% cart abandonment rate
- Confusing product navigation
- Slow mobile loading times (4.8 seconds)
- Weak product photography and descriptions
- No clear brand differentiation
- Checkout process losing customers at payment stage
Our Approach
Competitive Analysis: We installed Contentsquare analytics and spent two weeks analyzing real user behavior. The data revealed critical insights:
- 82% of visitors were mobile users
- Users scrolled past hero section without engaging
- Size guides weren't accessible when needed
- Trust signals were buried in footer
- Payment options weren't clear until checkout
Design Philosophy: We analyzed top-performing athletic wear brands to identify conversion best practices while ensuring PWRplay's unique positioning remained clear.
The Solution
Brand Identity Refresh
- Modernized logo maintaining brand recognition
- Created cohesive color palette reflecting active lifestyle
- Developed brand guidelines for consistency
- Custom iconography for features and benefits
- Typography system balancing premium feel with readability
Shopify Store Redesign
Homepage Optimization:
- Dynamic hero section showcasing new collections
- Product benefits above the fold
- Social proof section (Instagram feed integration)
- Featured collections with lifestyle imagery
- Email capture with 10% discount incentive
Product Pages:
- Professional lifestyle photography
- 360-degree product views
- Size guide accessible on every product
- Customer reviews prominently displayed
- "Complete the Look" cross-sell section
- Clear sizing information
- Fabric composition and care instructions
- Fast-add to cart functionality
Collection Pages:
- Intuitive filtering (size, color, activity type, price)
- Quick view functionality
- Wishlist integration
- Sort by popularity, price, newest
- Pagination improved with infinite scroll
Key Takeaways
What Made This Successful:
- Data-Driven Decisions: Let user behavior guide design choices
- Mobile-First Approach: Optimized for 82% of traffic
- Friction Removal: Every obstacle to purchase eliminated
- Trust Building: Multiple signals throughout journey
- Speed Optimization: Fast loading = higher conversions
Shopify Best Practices Applied:
- Streamlined checkout process
- Express payment options
- Clear shipping costs upfront
- Product recommendations
- Mobile optimization
- Trust signal placement
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Connect with us to explore your project's potential.
Melbourne-based web design agency specialising in Shopify conversion optimisation, UX design, and data-driven e-commerce solutions.
Sitemap
Where to find us
Moonee Ponds, VIC
Melbourne
© 2025 Scott Design Studios. All rights reserved.
SCOTT DESIGN STUDIOS
PWRplay Active
Feb 11, 2026
5 min read
Turning Shopify Traffic Into Athletic Wear Revenue
How we increased PWRplay's conversion rate by 45% through strategic UX and Shopify optimisation
Project Stats:
- Industry: Sportswear & Fitness E-commerce
- Location: Melbourne, Australia
- Services: Shopify Development, UX Design, Conversion Optimization
- Timeline: 6 weeks
- Platform: Shopify Plus
The Challenge
PWRplay Active is a Melbourne-based athletic wear brand targeting fitness enthusiasts and active lifestyle consumers. Despite strong social media presence and quality products, their Shopify store wasn't converting marketing traffic into sales.
Client Goal: Create a high-converting Shopify store that matches the quality of their products and brand vision.
Key Problems:
- 73% cart abandonment rate
- Confusing product navigation
- Slow mobile loading times (4.8 seconds)
- Weak product photography and descriptions
- No clear brand differentiation
- Checkout process losing customers at payment stage
Our Approach
Discovery & Strategy: We installed Contentsquare analytics and spent two weeks analyzing real user behavior. The data revealed critical insights:
- 82% of visitors were mobile users
- Users scrolled past hero section without engaging
- Size guides weren't accessible when needed
- Trust signals were buried in footer
- Payment options weren't clear until checkout
Competitive Analysis: We analyzed top-performing athletic wear brands to identify conversion best practices while ensuring PWRplay's unique positioning remained clear.
The Solution
Brand Identity Refresh
- Modernized logo maintaining brand recognition
- Created cohesive color palette reflecting active lifestyle
- Developed brand guidelines for consistency
- Custom iconography for features and benefits
- Typography system balancing premium feel with readability
Shopify Store Redesign
Homepage Optimization:
- Dynamic hero section showcasing new collections
- Product benefits above the fold
- Social proof section (Instagram feed integration)
- Featured collections with lifestyle imagery
- Email capture with 10% discount incentive
Product Pages:
- Professional lifestyle photography
- 360-degree product views
- Size guide accessible on every product
- Customer reviews prominently displayed
- "Complete the Look" cross-sell section
- Clear sizing information
- Fabric composition and care instructions
- Fast-add to cart functionality
Collection Pages:
- Intuitive filtering (size, color, activity type, price)
- Quick view functionality
- Wishlist integration
- Sort by popularity, price, newest
- Pagination improved with infinite scroll
Key Takeaways
What Made This Successful:
- Data-Driven Decisions: Let user behavior guide design choices
- Mobile-First Approach: Optimized for 82% of traffic
- Friction Removal: Every obstacle to purchase eliminated
- Trust Building: Multiple signals throughout journey
- Speed Optimization: Fast loading = higher conversions
Shopify Best Practices Applied:
- Streamlined checkout process
- Express payment options
- Clear shipping costs upfront
- Product recommendations
- Mobile optimization
- Trust signal placement
View More Projects
View All
Connect with us to explore your project's potential.
Melbourne-based web design agency specializing in
Shopify conversion optimization, UX design, and
data-driven e-commerce solutions.
© 2025 Scott Design Studios. All rights reserved.
Sitemap
Where to find us
Moonee Ponds, VIC
Melbourne
SCOTT DESIGN STUDIOS
PWRplay Active
Feb 11, 2026
5 min read
Turning Shopify Traffic Into Athletic Wear Revenue
How we increased PWRplay's conversion rate by 45% through strategic UX and Shopify optimisation
Project Stats:
- Industry: Sportswear & Fitness E-commerce
- Location: Melbourne, Australia
- Services: Shopify Development, UX Design, Conversion Optimization
- Timeline: 6 weeks
- Platform: Shopify Plus
The Challenge
PWRplay Active is a Melbourne-based athletic wear brand targeting fitness enthusiasts and active lifestyle consumers. Despite strong social media presence and quality products, their Shopify store wasn't converting marketing traffic into sales.
Client Goal: Create a high-converting Shopify store that matches the quality of their products and brand vision.
Key Problems:
- 73% cart abandonment rate
- Confusing product navigation
- Slow mobile loading times (4.8 seconds)
- Weak product photography and descriptions
- No clear brand differentiation
- Checkout process losing customers at payment stage
Our Approach
Discovery & Strategy: We installed Contentsquare analytics and spent two weeks analyzing real user behavior. The data revealed critical insights:
- 82% of visitors were mobile users
- Users scrolled past hero section without engaging
- Size guides weren't accessible when needed
- Trust signals were buried in footer
- Payment options weren't clear until checkout
Competitive Analysis: We analysed top-performing athletic wear brands to identify conversion best practices while ensuring PWRplay's unique positioning remained clear.
The Solution
Brand Identity Refresh
- Modernized logo maintaining brand recognition
- Created cohesive color palette reflecting active lifestyle
- Developed brand guidelines for consistency
- Custom iconography for features and benefits
- Typography system balancing premium feel with readability
Shopify Store Redesign
Homepage Optimization:
- Dynamic hero section showcasing new collections
- Product benefits above the fold
- Social proof section (Instagram feed integration)
- Featured collections with lifestyle imagery
- Email capture with 10% discount incentive
Product Pages:
- Professional lifestyle photography
- 360-degree product views
- Size guide accessible on every product
- Customer reviews prominently displayed
- "Complete the Look" cross-sell section
- Clear sizing information
- Fabric composition and care instructions
- Fast-add to cart functionality
Collection Pages:
- Intuitive filtering (size, color, activity type, price)
- Quick view functionality
- Wishlist integration
- Sort by popularity, price, newest
- Pagination improved with infinite scroll
Key Takeaways
What Made This Successful:
- Data-Driven Decisions: Let user behavior guide design choices
- Mobile-First Approach: Optimized for 82% of traffic
- Friction Removal: Every obstacle to purchase eliminated
- Trust Building: Multiple signals throughout journey
- Speed Optimization: Fast loading = higher conversions
Shopify Best Practices Applied:
- Streamlined checkout process
- Express payment options
- Clear shipping costs upfront
- Product recommendations
- Mobile optimization
- Trust signal placement
View More Projects
View All
Connect with us to explore your project's potential.
Melbourne-based web design agency specializing in
Shopify conversion optimization, UX design, and
data-driven e-commerce solutions.
© 2025 Scott Design Studios. All rights reserved.
Sitemap
Where to find us
Moonee Ponds, VIC
Melbourne
SCOTT DESIGN STUDIOS