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Overview
A high-intent healthcare landing page engineered to turn paid traffic into consultation bookings.
Walid Landing Page
Client
Dr Walid Landing Page
Year
2025
Discipline
Healthcare · Landing Page
Role
- / Conversion strategy
- / UX design
- / Landing page build
Live site
www.drwalidrostom.com.au
Challenge
Paid campaigns were driving qualified visitors, but the existing page treated every reader the same, hero, credentials, contact. Session data showed a steep drop before the primary CTA and almost no engagement with the trust content buried below the fold.
Focus
Every decision was measured against a single question: does this move the visitor closer to the action that matters?
Approach
Phase 01
Audited Contentsquare sessions and heatmaps to isolate the two moments where intent broke down.
Phase 02
Rebuilt the narrative around the patient's decision: symptom → credentialled answer → single, unambiguous next step.
Phase 03
Introduced editorial typography, medical-grade imagery and a fixed booking module so the CTA is always one gesture away.
Outcome
01
Booked consults
02
Scroll to CTA
03
Bounce rate
Gallery