Nurse
Overview
An enterprise nurse call installer opening a direct sales channel, without losing the project work that pays the bills.
Call Solutions
Client
Nurse Call Solutions
Year
2026
Discipline
Healthcare Commerce · Shopify
Role
- / Commerce strategy
- / Information architecture
- / Shopify build
Status
In build, phased launch. Selected process work shown with the client's permission.
Challenge
NCS has spent years installing nurse call and safety systems across Australian aged care facilities. That business runs on relationships, site visits and long quotes. Selling product directly asks the site to do something quite different: serve an electrician who knows exactly what part they need, and a facility manager scoping a sixty bed rollout, on the same homepage, without either feeling like they landed in the wrong place.
Focus
Every decision was measured against a single question: does this move the visitor closer to the action that matters?
Approach
Phase 01
Split the site into two paths from the first screen. One is transactional, category to product to cart. The other is consultative, a scoped enquiry that hands a qualified brief to the sales team before anyone picks up the phone.
Phase 02
Rebuilt the catalogue around how buyers search rather than how the warehouse is organised. Three streams, plain names, and product titles that read like the part number an electrician already has written down.
Phase 03
Made trust the product page's job. Compatibility, install requirements, lead time and support are answered above the fold, because a wrong part in a live facility is not a returns problem, it is a safety one.
Phase 04
Wrote the launch as phases. A tight set of core SKUs first, fulfilment tested on real orders, then category expansion and paid acquisition once the operational side holds.
In build
01 / What we are solving for
A repeatable revenue line that runs weekly, alongside project work that lands in lumps.
02 / The hard part
Two audiences, one navigation. Every design decision gets tested against both the contractor buying one pendant and the operator scoping a full install.
03 / Where it stands
Architecture, catalogue structure and the core templates are built. Product data, fulfilment testing and the soft launch follow.
Gallery
